Bacardi India is aiming to grow 5X in the next 10 years and is all set to innovate and expand and launch premium as well as India-focused products to gain a bigger share of the domestic market, Sanjit Singh Randhawa, Managing Director - India & South East Asia, Bacardi, said in an exclusive interview with Tanya Krishna.
Bacardi recently forayed into the brandy and IMFL (Indian Made Foreign Liquor) category with the launch of Good Man and also launched the Dewar's Double Double series with the 21-year-old, the 27-year-old and the 32-year-old whisky. Bacardi, in March, also brought back its annual music festival, BACARDÍ NH7 Weekender in Pune. The liquor company had organised virtual editions of Weekender for the last two years of the pandemic. "We believe in offering experience to our consumers with our events and music definitely is a big platform for Bacardi," said Randhawa.