Peloton just announced its first-ever rowing machine costing customers $3,000. New features include form assist, new content and new instructors.
After spending years urging customers to bike and run, Peloton now wants you to row. The fitness maker said Tuesday it will launch its first-ever rowing machine, Peloton Row, as it navigates a challenging period spurred by consumers' renewed interest in returning to the gym.

The Row offers the same perks as its line of at-home bikes and treadmills, with a touchscreen providing access to countless rowing workouts. "It's about this engaging, efficient workout in a really convenient place that we kind of make joyful, and we bring alive with remarkable instructors and the value of the community," Tom Cortese, Peloton co-founder and chief product officer, told USA TODAY during an interview.

Peloton said preorders are available Tuesday, starting at $3,195. The rowing machine will launch this December. Customers must also purchase a monthly All-Access membership for $44 to get the appropriate workouts.
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