Le marketing mix modeling va-t-il réinventer la mesure de l’efficacité publicitaire ?

Minted 2022-10-05

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Nicolas Vaudran et Arnaud Parent (fifty-five) étaient interviewés à l'occasion de Future of cookieless. L'occasion de comprendre pourquoi le marketing mix modeling peut donner un nouveau souffle à la mesure post cookies tiers.
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