Here's the first official look of the all-new Ferrari super SUV, the 2023 Ferrari Purosangue. It's the most perfect rival of the Lamborghini Urus. Checkout interior, exterior design, features, drive and exhaust sound of this new Ferrari Purosangue SUV in this video.

After all, successful iterations of the concept have served sports-car brands such as Porsche and Lamborghini quite well. It’s not only ultra-performance utes like the Cayenne Turbo or the Urus that the Purosangue will have in its crosshairs but also ultra-luxury models such as the Bentley Bentayga and the Rolls-Royce Cullinan. A thundering V-12 engine will be the only powertrain offered—why would it need anything else? The engineers have also buttressed the ‘Sangue’s ride-and-handling with a trick active suspension system to help it drive as a Ferrari should. Expect to need a hedge-fund manager's salary to afford it, of course; prices could start as high as $400,000.


Engine, Transmission, and Performance:

To purists scoffing at an SUV wearing the famed prancing horse badge, we’ll point to the naturally-aspirated 6.5-liter V-12 engine lurking under the Purosangue’s hood. Nothing says Ferrari more than a screaming 715-hp twelve-cylinder, and it even wears the brand’s signature red-painted valve colors. The engine makes a hearty 528 pound-feet of torque, and Ferrari claims it should power the Purosangue to 62 mph in just 3.3 seconds and on to a top speed of 193 mph. When we get a chance to drive the Purosangue, we’ll update this story with test results, but it should be one of the quickest and fastest SUVs we’ve ever tested. We’re also looking forward to seeing how the Purosangue handles, as its standard adaptive suspension sounds promising. The system uses an electric motor at each corner of the SUV to apply force to the dampers during cornering maneuvers to control body roll. As such, the Purosangue has no need for traditional anti-roll bars, and it can also hunker down during hard driving by reducing its ride height by 0.4 inches.

As the only current Ferrari to offer legitimate room for four riders, the Purosangue is outfitted with a set of slick rear-hinged coach-style (also called “suicide”) rear doors that are said to make it easier to access the back seat while preserving a two-door appearance. The front and rear seats are individual buckets, meaning there’s no bench in the back for an occasional fifth passenger, and both rows have a center console and a center console. Of course, the interior is swathed in Ferrari-quality materials. To say that the cockpit is driver-oriented would be an understatement as most of the car’s controls are operated through the steering wheel; a big surprise in this era of tablet-style center-stack screens is that there is no center-mounted infotainment touchscreen. A glass roof is optional but if you don’t care about seeing the sun while driving, sticking with the standard carbon-fiber roof panel will save some weight.