Pantone Color of the Year 2023 Announced

Did you know there is a color of the year each year? Every year Pantone and others select a color of the year. This coming year is Viva Magenta.

Here is an expert from their press release:
“Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.”

Here is the source to read more: https://www.pantone.com/color-of-the-year/2023

Past colors of the year: https://www.pantone.com/articles/color-of-the-year
What is your favorite color? We would love to hear about it from you...


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