Have you ever received an email that felt like it was meant for someone else? It's a shared experience, and it can be frustrating.

Personalization is crucial for eCommerce businesses that want to connect with their customers.

Personalized emails have higher open rates, click-through rates, and conversion rates than generic ones.

Using data such as purchase history, browsing behavior, and demographics, you can send targeted emails with product recommendations, special offers, and personalized content.

So, if you're not already implementing personalization in your eCommerce email strategy, ask yourself: are you connecting with your customers?

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