Maha Abdul Rahman Al Balushi, Owner and Chief Strategist of Key Marketing Agency, reviews her experience at the Winter Edition of the Marketing 2.0 Conference, which took place at InterContinental, Dubai Festival City, Dubai, UAE on December 16-18, 2022. The conference will illuminate promising developments in the industry: Integration of AI and upcoming marketing tools and will review scams, spam, and frauds circulating the industry, packed into an informative three-day event.