Gemma Collins has helped to launch a new London cafe that is encouraging people to be more like cats.

The reality TV star opened the Be A Cat Cafe in Soho, a pop-up experience from pet food brand Felix, on Thursday, 30 March.

The venue has been designed to help members of the public connect with their inner cat to help manage common causes of anxiety.

“I’m here for cattitude and think that if people tried being more like a cat, they’d be a lot more chilled out and relaxed,” Ms Collins said.