Kim Kardashian's Skims Brand Began In A Bathtub: 'I Dyed Shapewear With Tea And Coffee'
Benzinga
2023-07-05
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Skims, the shapewear company from reality TV star Kim Kardashian, started in a bathtub.
"I used to take my shapewear and dye it with tea bags and coffee in the bathtub," Kardashian recently told Time.
That's because Kardashian struggled to find undergarments that matched her skin tone, as most brands offered limited shades. She recounted the frantic moments before essential events, using home remedies to dye her clothing darker.
Embracing inclusivity as its core value, Skims — founded in 2019 — offers a wide range of products, including bras, underwear and dresses in 10 diverse skin tones and an extensive array of sizes. By 2022 it secured funding at a valuation of $3.2 billion, surpassing the $1.2 billion valuation of Spanx, a well-established brand in the industry.
This story is part of a series of features on the subject of success, Benzinga Inspire.
"I used to take my shapewear and dye it with tea bags and coffee in the bathtub," Kardashian recently told Time.
That's because Kardashian struggled to find undergarments that matched her skin tone, as most brands offered limited shades. She recounted the frantic moments before essential events, using home remedies to dye her clothing darker.
Embracing inclusivity as its core value, Skims — founded in 2019 — offers a wide range of products, including bras, underwear and dresses in 10 diverse skin tones and an extensive array of sizes. By 2022 it secured funding at a valuation of $3.2 billion, surpassing the $1.2 billion valuation of Spanx, a well-established brand in the industry.
This story is part of a series of features on the subject of success, Benzinga Inspire.
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