TikTok Reaches New Licensing Agreement With Warner Music

Wibbitz Top Stories 2023-07-19

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TikTok Reaches , New Licensing Agreement , With Warner Music.
Reuters reports that Warner Music Group has
reached a new licensing agreement with TikTok
meant to boost the company's social media revenues.
Reuters reports that Warner Music Group has
reached a new licensing agreement with TikTok
meant to boost the company's social media revenues.
The deal is aimed at helping Warner Music's artists
to tap into new revenue and marketing opportunities
provided by TikTok's over 1 billion users.
The deal is aimed at helping Warner Music's artists
to tap into new revenue and marketing opportunities
provided by TikTok's over 1 billion users.
On July 19, the two companies announced
the new deal, while declining to share
the financial terms of the agreement. .
On July 19, the two companies announced
the new deal, while declining to share
the financial terms of the agreement. .
Reuters reports that social media has
propelled many new artists to stardom when
their music was featured on viral content. .
The new deal gives Warner Music's
artists access to TikTok's brand partners
and new opportunities for monetization.
The new deal gives Warner Music's
artists access to TikTok's brand partners
and new opportunities for monetization.
including features like merchandising,
ticketing and distribution of digital goods.
TikTok will also have access to
the collection of Warner Recorded
Music and Warner Chappell Music. .
Licenses for that content will be
available for TikTok, TikTok Music, CapCut
and TikTok's Commercial Music Library.
We are happy and excited for our
next chapter together with TikTok. , Robert Kyncl, CEO at Warner Music Group, via 'Variety'.
Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users. , Robert Kyncl, CEO at Warner Music Group, via 'Variety'.
Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users. , Robert Kyncl, CEO at Warner Music Group, via 'Variety'

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