Ford CEO says people who buy electric vehicles ‘just want really good sh*t’

Fortune 2023-09-10

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Ford has hit a few speed bumps trying to turn a 120-year-old company into an electric vehicle powerhouse. But as CEO Jim Farley pushes the auto giant to compete with the likes of Elon Musk’s Tesla and China’s BYD, he says he’s found the secret to success—and it’s surprisingly basic.
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