On the new episode of "Fix My Pitch," business coaches Anthony Sullivan and Tina Frey break down the ingredients of a knockout pitch.

"If an entrepreneur can't pitch their business, they can't succeed."

So says legendary pitchman Anthony Sullivan, who you probably know from his iconic OxiClean commercials. "It's something we see happen all the time on Entrepreneur's show, Elevator Pitch, where entrepreneurs have 60 seconds to pitch. If they don't get an investor's attention, they're done for."

To help entrepreneurs who didn't succeed on the show (and to offer all entrepreneurs the tricks of the pitching trade) Sullivan teamed up with business coach Tina Frey to host our new show Fix My Pitch. Over the course of this season, four failed Elevator Pitch contestants will receive training from world-class pitching and startup experts. Their ultimate goal? Scoring a second chance in the elevator to win a life-changing investment from our board.

On this episode, Anthony and Tina meet two contestants with science-based companies and break down some of the basics of a winning pitch. Anthony says it comes down to the three P's all lining up perfectly: "The pitch, the person and the product."

Here are some of the big areas Tina and Anthony drill down on with the entrepreneurs:

- Exuding confidence with your words and body language
- Finding that inner salesperson even if you are an introvert
- Keeping your message simple and digestible
- Selling by telling a great story

See how the contestants respond to their first round of blunt criticism, and see if any of Anthony and Tina's tips can be applied to you and your business. (Spoiler alert: 100% of these tips can be applied to you and your business!)