Daniel Noboa, heir to a banana fortune, won the Ecuadorian presidential election at age 35, the youngest president in the country's history. He campaigned on addressing violent crime, youth employment, and attracting foreign investment. Noboa had a lead of about five points over his rival, Luisa González, who accepted her defeat and pledged support for Noboa. Noboa promised to prioritize security, and employment, and punish corruption. The election took place amid a rise in violent crime due to drug trafficking.