Christmas TV ads are a highly anticipated part of the festive season, with some retailers pulling out all the stops to market seasonal items.
From Aldi's iconic Kevin the carrot, to the addition of Michael Bublé in this year's ASDA ad - companies are going bigger, better and more unique each year.
Supermarket chain Iceland has decided not to launch a Christmas ad for 2023 in favour of cutting prices for its customers.
We asked people in Manchester what ads they have noticed hitting the TV screens this year, and whether they're still a worthwhile investment.