The demand for services that assist shops in managing online purchases from overseas, encompassing shipping and website translation, is increasing in Japan. This trend is driven by small firms aiming to capitalize on foreign demand, which has been stimulated by the depreciation of the yen.
One prominent entity, Beenos, caters to clientele such as Tackle Berry, a vendor specializing in the trade of pre-owned fishing gear. Tackle Berry initiated a professional collaboration with Beenos in the previous year, which promptly resulted in a notable increase in international orders originating from various nations such as the United States, Malaysia, and Belarus. Fishing rods and reels priced between 10,000 yen and 20,000 yen, approximately equivalent to $70 to $130, have notable sales performance.
According to e-commerce representative Ryuichiro Isoda, there is a significant level of demand, even for older models. Japan is renowned for its numerous manufacturers that are highly regarded for their exceptional craftsmanship and durability. Consequently, the production of equipment in Japan holds significant attraction among aficionados.
The primary focus of Tackle Berry is the operation of its network of brick-and-mortar retail establishments. In order to circumvent the intricate procedure of selling goods internationally, the company relies on Beenos as an intermediary buyer to procure its products and facilitate their shipment to buyers located abroad.
Due to the potential high costs associated with modifying the complete website for foreign customers, Beenos prioritizes the payment screen as a critical component. Customers who exhibit a willingness to accept product descriptions written in Japanese may nonetheless experience reluctance when it comes to providing their credit card details through a Japanese online form.
Beenos utilizes various data, including the customer's IP address, to estimate their geographical location. This estimation is then employed to present the payment page in one of 18 languages, ranging from English to Burmese. When a user accesses Tackle Berry's online shop from the United States, they will be presented with prices denominated in U.S. dollar currency and an English-language form to input their personal information.
When overseas orders are received, clients have the option to conveniently dispatch the products to a Beenos warehouse located in Japan, incurring shipping rates equivalent to those for domestic customers. Beenos is responsible for managing the essential aspects of packaging, documentation, and shipping arrangements. In this process, the customer is required to cover the cost of the product, shipping expenses, and an additional fee of 300 yen.