Interview with Lien Ta of All Day Baby about hosting successful events, empowering women in the food and beverage industry, and social media storytelling.

Good Tech Makes Life Easier - For too long, Lien Ta saw her point of sale technology getting in the way of efficiency at her first restaurant Here’s Looking At You. In 2018 she had enough and switched to Toast. Bad tech makes work harder, good tech makes it easier. Now the entire staff operates better and is happier. Investing in technology means investing in the future of your business.

Southern Inspirations - It was days from opening All Day Baby when Lien Ta decided she needed a fried catfish sandwich on the menu. The LT's Hot Catfish Sandwich, along with other mouth-watering items at ADB, was inspired by the American South. She brought her own story and Southern roots into the menu to great success.

Viral TikTok Breakfast Sandwich - Social media is at its most successful when people share stories organically. Although she is not a TikTok user, Lien Ta has learned that her All Day Baby ADB Biscuit Sandwich has regularly popped up in popular videos on the social media video app. The big taste (and size) matched with the photogenic ascetic inspires patrons to pull out their phone and share their meal with the world.