Universal Music Group, which represents artists like Taylor Swift and Drake, announced it will cease licensing music to TikTok as its licensing agreement expired. UMG accused TikTok of bullying and intimidation tactics during contract negotiations, as well as failing to pay fair rates for music usage. It said TikTok pays 1% of its total revenue to music labels despite major growth. UMG is negotiating with TikTok for better artist and songwriter compensation, protection against AI's negative impact, and user online safety.