The new “Mean Girls” film, an adaptation of the Broadway musical based on the 2004 movie, is surprising some audiences who didn’t know the film is a musical—but they may not have known because film studios have been reluctant to market musical movies as actual musicals for fear it’ll turn off audiences.

Some shocked “Mean Girls” viewers are going viral—one video originally posted to TikTok and later uploaded to X depicting an audience that groaned and laughed when a character burst into song has been viewed nearly 36 million times on the platform formerly known as Twitter, and another theatergoer claimed some audience members who disliked the music walked out early.

Read the full story on Forbes: https://www.forbes.com/sites/conormurray/2024/01/12/audiences-going-viral-for-not-knowing-mean-girls-is-a-musical-heres-why-film-studios-dont-emphasize-music-in-marketing/?sh=7c30ed761e5b

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.