According to the U.N. Food and Agriculture Organization, the planet loses more than 24 million acres of forest annually. Less than half of those trees are replanted, and the loss is devastating given the crucial role forests play in the fight against climate change.

The voluntary forestry carbon market is a critical way to close that gap, but a crisis of confidence is hindering the full impact of what this market mechanism can do for the planet. Corporate leaders can play a more pivotal role than they likely assume in driving the market toward greater integrity and transparency.