John Cena presented Best Costume Design while nearly naked in a pair of Birkenstock Arizona sandals at the 2024 Oscars. Cena humorously backed out of a planned streaker skit, instead choosing to present the best costume design award wearing only a pair of Birkenstock Arizona sandals, drawing attention to his footwear and the importance of costume design. The bit was an homage to streaker Robert Opel at the 1974 Academy Awards. Holly Waddington won the costume design award, and Cena's choice of Birks, starting at $110 and available in various materials and sizes, became a viral sensation.