Columbia Advertising Double Disc of 1910
Old Movies and Music
2024-03-14
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SPEECH OPENS THIS WAY:
"The purpose of this record is to demonstrate the Columbia double-disc record. It is not offered for sale. Columbia double-disc records! Music on both sides--a different selection on each side!
Two records at a few cents above the price of one!
They may be played on any disc machine--the Columbia Graphophone or the Victor
talking machine, and they give you double value for your money plain as daylight."
________
Frank C. Stanley'a speech here stresses the superior tone of Columbia's newest technolgy and ways of pressing discs.
This record was made available in December 1910 according to the monthly dealer trade publication titled "The Columbia Record."
This disc was made just before the record's speaker, Frank C. Stanley, unexpectedly died.
His obituary in the magazine's first issue of 1911 states that this demonstration disc was one of his recent recordings.
Dealers gave away this advertising record--it was "free" but with a 10 cent charge for shipping and handling unless a customer made an additional purchase.
Don't confuse this 1910 disc with the the later "advertising" record of 1913. The latter one from 1913 features Henry Burr (who had made recordings with the now-dead Stanley), has a large oversized label, and cost the customer 25 cents.
In late 1910 the Columbia Phonograph Company issued this ten-inch "Special Demonstration Double-Disc" to convince listeners that Columbia double-sided discs had superior tone quality.
Columbia dealers received copies to distribute to customers willing to pay shipping and incidental costs--in other words, some money was paid, so it was for sale in a sense.
One side of the 1910 promotional record features the Columbia Male Quartette--what other companies called the Peerless Quartet--singing "Kentucky Babe," with Frank C. Stanley taking the lead. Stanley's real name was William Stanley Grinsted.
Stanley then introduces instruments from the studio orchestra. Listeners are supposed to be impressed by the clarity of the recording.
In late 1913 Columbia replaced the first demonstration record with another that was specially priced at 25 cents. On the 1913 disc, solo artist Henry Burr is on one side singing "Good Night, Little Girl, Good Night," the other side featuring an unidentified man giving a brief version of Stanley's talk. The label of this 1913 disc is large, listing songs of the era such as "Peg o' My Heart" and "The Trail of the Lonesome Pine."
The development of the double-disc record is complex. I won't cover its history except to say that Columbia began selling some doubled-sided "Climax" discs in 1904, stopped issuing these Climax discs around 1907 because of a legal dispute, and then sold double-sided Columbia discs in the fall of 1908, beginning its "A" series.
"The purpose of this record is to demonstrate the Columbia double-disc record. It is not offered for sale. Columbia double-disc records! Music on both sides--a different selection on each side!
Two records at a few cents above the price of one!
They may be played on any disc machine--the Columbia Graphophone or the Victor
talking machine, and they give you double value for your money plain as daylight."
________
Frank C. Stanley'a speech here stresses the superior tone of Columbia's newest technolgy and ways of pressing discs.
This record was made available in December 1910 according to the monthly dealer trade publication titled "The Columbia Record."
This disc was made just before the record's speaker, Frank C. Stanley, unexpectedly died.
His obituary in the magazine's first issue of 1911 states that this demonstration disc was one of his recent recordings.
Dealers gave away this advertising record--it was "free" but with a 10 cent charge for shipping and handling unless a customer made an additional purchase.
Don't confuse this 1910 disc with the the later "advertising" record of 1913. The latter one from 1913 features Henry Burr (who had made recordings with the now-dead Stanley), has a large oversized label, and cost the customer 25 cents.
In late 1910 the Columbia Phonograph Company issued this ten-inch "Special Demonstration Double-Disc" to convince listeners that Columbia double-sided discs had superior tone quality.
Columbia dealers received copies to distribute to customers willing to pay shipping and incidental costs--in other words, some money was paid, so it was for sale in a sense.
One side of the 1910 promotional record features the Columbia Male Quartette--what other companies called the Peerless Quartet--singing "Kentucky Babe," with Frank C. Stanley taking the lead. Stanley's real name was William Stanley Grinsted.
Stanley then introduces instruments from the studio orchestra. Listeners are supposed to be impressed by the clarity of the recording.
In late 1913 Columbia replaced the first demonstration record with another that was specially priced at 25 cents. On the 1913 disc, solo artist Henry Burr is on one side singing "Good Night, Little Girl, Good Night," the other side featuring an unidentified man giving a brief version of Stanley's talk. The label of this 1913 disc is large, listing songs of the era such as "Peg o' My Heart" and "The Trail of the Lonesome Pine."
The development of the double-disc record is complex. I won't cover its history except to say that Columbia began selling some doubled-sided "Climax" discs in 1904, stopped issuing these Climax discs around 1907 because of a legal dispute, and then sold double-sided Columbia discs in the fall of 1908, beginning its "A" series.
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