To mark the 10th anniversary of The Beatles Love show by Cirque du Soleil at the Mirage Hotel in Las Vegas, a brand video has been created to represent the re-staging of George Harrison’s While My Guitar Gently, using an acoustic version of the iconic song with a specially commissioned string arrangement by the late Sir George Martin recorded in 2006. This version is also featured on the Love album. The evocative video was directed by Dandypunk, Andre Kasten and Leah Moyer and was shot in the Love Theatre at the Mirage Hotel and at other locations in Nevada. All effects were created using projection mapping and captured live, in-camera. No post production CGI was used.