Travel local is the new cool trend now, as more Malaysians are exploring their backyard extensively, says The Malaysian Association of Tour and Travel Agents (MATTA) president.

At the launch of the 54th edition of the MATTA Fair at the Malaysia International Trade and Exhibition Centre (Mitec) on Saturday (March 23), Nigel Wong said travellers had been keener to explore local destinations, especially after the Covid-19 pandemic, creating new tourism ideas and attractions.

Regent of Perlis Tuanku Syed Faizuddin Putra Jamalullail officiated the event and called on all tourism players, including the state governments, to redouble their efforts and cooperation to thoroughly prepare for the upcoming Visit Malaysia Year 2026 campaign.

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