After two successful sporting seasons side by side, RAM Trucks Europe and Red Bull KTM Factory Racing announce their partnership will be extended into the 2024 season. This year the collaboration will be focused on the FIM Motocross World Championship, in which the American brand will join Red Bull KTM Factory Racing as official team sponsor.
The collaboration this year is characterised by a more creative declination: RAM Trucks Europe in fact provides Andrea Adamo and Liam Everts, spearheads of the Red Bull KTM Factory Racing team, with two iconic RAM Trucks 1500 with a dedicated and special wrapping, customised according to the spirit and colours of the Austrian brand. The two riders will then take on the role of RAM Trucks Europe Brand Ambassadors throughout the season, moving around with the powerful RAM vehicles both on the racetracks, for official travel during the season's races, and off them for their own personal adventures, functionally carrying the motorcycles inside the truck beds, in coherence with the RAM Brand tagline “Built to Serve”. The two vehicles also will be showcased during some events throughout the season.