Shirley Temple Takes Legal Action Against Unauthorized Use of Her Name in Soft Drink

BEVERLY HILLS, CA--(Marketwired - Mar 20, 2024) - Shirley Temple Black, former child star turned diplomat, has filed a lawsuit against Soda Pop Kids, a California-based soft drink company, for their unauthorized use of her name in their product, "Shirley T" soda. The lawsuit, filed in San Mateo Superior Court, alleges that the company's actions amount to exploitation of her name, diluting its commercial value, and invading her privacy.

Ms. Black, renowned for her iconic roles in classic films such as "Poor Little Rich Girl" and "The Little Colonel," has always been vigilant about licensing her name for commercial use. Over the past 50 years, she has granted licenses for various products, including dolls, music boxes, and other merchandise. However, she has consistently turned down offers to license her name for use in soft drinks, including the recent attempt by Soda Pop Kids.

Bradley Weidman, the owner of Soda Pop Kids, defends his decision to use the name "Shirley T" for his soda, arguing that the term "Shirley Temple" has become generic for a non-alcoholic cocktail served in bars and restaurants. However, Ms. Black's legal team contends that the company's use of her name in labeling and marketing their product constitutes a violation of California law, which prohibits the commercial use of someone's name or likeness without their consent.

The case has sparked debate among legal experts, with some arguing that Ms. Black has a strong case due to her right to control the commercial use of her name. Others suggest that the term "Shirley Temple" has become part of the English language and may be considered generic in the context of soft drinks.

Despite the legal dispute, Soda Pop Kids continues to sell the "Shirley T" soda while the court proceedings unfold. Ms. Black seeks a permanent injunction against the unauthorized use of her name in the product's branding. https://www.youtube.com/watch?v=iWoZtt4VOJ8&t=3s