When Lamborghini first introduced the Urus SUV, critics and pundits were skeptical. It was seen more as a trend than a legitimate performance car. Little did they know how popular this sporty, compact V8-powered SUV with 657 hp would prove: After just six years, in 2023 it accounted for 60% of Lamborghini’s sales, selling more than 6,000 units.

Last week, Lamborghini introduced a redesign of the Urus that’s intended to continue the trend. The redesigned Urus is designated “SE:” “S” indicates the S trim of the SUV and “E” designates the addition of a plug-in electric power train. The idea behind this technology is to boost the performance of the gas engine with a jolt of electricity.

The Urus SE plug-in hybrid electric adds a 25.9 kWh electric system to the V8 engine of the S model, taking the SUV’s horsepower from 657 to 789. And its $258,000 starting price is about a $23,000 premium over the S model.

Read the full story on Forbes:
https://www.forbes.com/sites/scottyreiss/2024/05/01/lamborghini-urus-se-a-luxury-sports-suv-with-hybrid-superpowers/

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