"Come Alive! You're in the Pepsi generation" was a slogan used in the early 1960's by the PepsiCo Company to promote Pepsi, primarily focused at the hip youth of the day.

This presentation features clips from a 1963 and 1964 Pepsi TV commercial, also includes the then-popular jingle, as well as idyllic print advertising stills from Pepsi, and includes the first introduction of Diet Pepsi in 1964.