Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

Insider 2024-06-24

Views 61

Emily Ketchen, CMO and VP, intelligent devices and international markets at Lenovo, explains how she uses her role to guide the development of products and future of AI at the company. Ketchen was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
Show more

Share This Video


Download

  
Report form
RELATED VIDEOS
Why the CMO is
play
01:23

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
Why the CMO is the one executive who needs to stay the closest to culture, according to Jackie Jantos of Hinge.
play
01:17

Why the CMO is the one executive who needs to stay the closest to culture, according to Jackie Jantos of Hinge.
[PDF] The Brand Flip: Why customers now run companies and how to profit from it (Voices That
play
00:24

[PDF] The Brand Flip: Why customers now run companies and how to profit from it (Voices That
Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
play
01:44

Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
play
01:44

Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
Lenovo-support-1-888-995-2099-lenovo-customer-service - 10Youtube.com (1)
play
00:19

Lenovo-support-1-888-995-2099-lenovo-customer-service - 10Youtube.com (1)
Fractional CMO Services | Why You Should Hire a Fractional CMO
play
00:37

Fractional CMO Services | Why You Should Hire a Fractional CMO
How to Efficiently reset the CMOS of a Lenovo Laptop?
play
00:35

How to Efficiently reset the CMOS of a Lenovo Laptop?
Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.
play
01:36

Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.
How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia
play
03:05

How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia
How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia
play
03:05

How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia
Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis
play
02:57

Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis