Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

Insider 2024-06-26

Views 44

Esi Eggleston Bracey of Unilever describes her CMO role as the "change management officer," focusing on transforming the entire ecosystem to drive growth and innovation. Eggleston Bracey was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
Show more

Share This Video


Download

  
Report form
RELATED VIDEOS
Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the
play
01:25

Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"
CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
play
01:30

CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
play
01:30

CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
play
02:20

"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss
This CMO Thinks of Marketing Like a Brad Pitt Movie
play
02:04

This CMO Thinks of Marketing Like a Brad Pitt Movie
Narendra Modi's trustworthy officers from Gujarat CMO to be shifted to PMO in Delhi
play
03:48

Narendra Modi's trustworthy officers from Gujarat CMO to be shifted to PMO in Delhi
Officer of CMO office accused in cheating case
play
03:46

Officer of CMO office accused in cheating case
Fractional CMO | What is a Fractional Chief Marketing Officer
play
00:59

Fractional CMO | What is a Fractional Chief Marketing Officer
Govt Neglect Vacancies In Important Commissions, Fills CMO With Retired Officers _ V6 News
play
06:29

Govt Neglect Vacancies In Important Commissions, Fills CMO With Retired Officers _ V6 News
Monica Klausner Describes Her Role as CMO
play
01:55

Monica Klausner Describes Her Role as CMO
Anna Fieler on Her Role as CMO of POPSUGAR
play
02:22

Anna Fieler on Her Role as CMO of POPSUGAR
How the CMO role has evolved, according to Haleon's Katie Williams
play
01:45

How the CMO role has evolved, according to Haleon's Katie Williams