Resorts360 -- Secret To Marketing {Resorts 360 Vacation C...

resorts360 2009-04-20

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http://www.MORVacationsAmerica.com For those who don’t do their homework and shop around, {Resorts 360} might seem OK. Those who take the time to check out the Resorts 360 Vacation Club competition will find more robust vacation club memberships that offer membership benefits {Resorts360} is unable to compete with. Members of {Resorts 360} gain access to about 4000 resorts. That’s not bad, but some of their competitors in the home based travel business arena offer access to 4800 resorts, 5000 resorts, even over 5400 resorts. Resorts360 offers their members prices below retail. That’s a good start. Vacation weeks at some great resorts start at just $399. Not bad, but again, the Vacations 360 competition outperforms the new startup. One competitor provides vacation weeks at $298 while another one has availability every week of the year at $149. Both of those Resorts 360 competitors offer more choices and more resorts. Next, the home based travel business expert looked at the membership costs. Again, Resorts360 is at a disadvantage. While their competition offers consumers the ability to pay a single fee in exchange for a lifetime (100 year) membership, Resorts360 Vacation Club offers memberships for one year that can be renewed for an additional fee each year. Another option with the new company is to pay monthly. Both options with Resorts 360 are considerably more expensive than their competition. On the yearly program, 10 years with Resorts360 adds up to $2639 and the monthly option totals a staggering $5616. Superior lifetime memberships with their competitors would cost $2995 with one and $1998 with another. Even someone with a life expectancy of less that 5 years should consider the Resorts 360 competitors since both memberships are transferable and willable. OK, Resorts360 provides access to fewer resorts at higher prices and 10 years of the membership could cost almost three times what their competitors charge, so what about making money with the business? Maybe the higher cons...

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