Tesla's stock has surged over 25% in the last week following vehicle delivery numbers that beat analyst estimates, while other electric vehicle stocks like Rivian gained much less. When CEO Elon Musk said earlier this year that Tesla is not a car company, its message boosted the stock price even as sales declined. Tesla's shifting identity between a car manufacturer and a tech company complicates its strategic clarity, leaving it unclear whether it aims to mass-produce EVs or focus on autonomous taxi fleets driven by AI technology.