How Tecovas is capitalizing on Beyonce's Cowboy Carter and the latest wedding trend

Fortune 2024-07-08

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On the latest episode of Executive Exchange, Leadership editor Ruth Umoh sits down with Tecovas founder Paul Hedrick and CEO David Lafitte to talk about how country music and people migrating south has benefitted the company to grow and make over $200 million in sales in 2023.

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