Fertility clinics are struggling to keep up with freezer storage demands because the number of people freezing their eggs has increased dramatically in the past decade. Genea Fertility, one of the country's biggest IVF groups, says it had 38 times the number of patients in 2023 than it did 10 years earlier. Dr Molly Johnson from Monash University’s Bioethics Centre says the visibility of egg freezing has seen its popularity skyrocket.