E.l.f. Beauty reported earnings for its fiscal first quarter that beat analyst expectations, with sales jumping by 50% compared to the same quarter last year. Despite the big sales beat, ELF's guidance for the full year fell slightly below analyst expectations. ELF sees continued growth driven by expanding its product lines, successful marketing campaigns, and appealing to younger consumers through social media. CEO Tarang Amin claims that despite economic challenges, E.L.F. has consistently performed well due to its unique business model, suggesting consumers are choosing their brand.