The Domestic Trade and Cost of Living Ministry (KPDN) is spearheading efforts to bring local products to the international market through strategic collaborations with major supermarket chains abroad.

Speaking at the launch of the 2024 Buy Malaysia Campaign (Kempen Beli Barangan Malaysia, KBBM) at Lotus's Setia Alam on Thursday (Aug 15), Minister Datuk Armizan Mohd Ali announced that the initial focus for internationalising local products will be on four key markets: the United Arab Emirates (UAE), China, Japan, and Thailand.

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