Pussycat Doll Ashley Roberts posed in front of a huge billboard - featuring her own sweaty face.
The singer hit the headlines after an embarrassing 'wardrobe malfunction' at a movie premiere saw her pictured with sweaty armpits.
But she's taken back control with the hilarious building-sized poster that pumps 1,000 litres of 'sweat' over her face every few seconds.
The Heart Radio breakfast DJ has now become the perspiring face of Extra Flamin' Hot snacks.
And the 'Hot Couture' images were shot by celebrated snapper RANKIN, to show the effects of spicy food can be worn with style.
Ashley Roberts said: "What can I say? More than a quarter of people sweat after eating spicy foods, and I'm one of them.