During May something very unique is happening in the East End of London and Doritos want everyone to be part of it. The Doritos Dodgeball Challenge is Doritos way of launching their brand new flavour Flamin’ Cheeseball.

Using specially designed dodgeball cannons theyre pitching real dodgeball players against the British and Irish public.

That’s right, via the internet everyone will be able to fire real dodgeballs at real people with pinpoint accuracy! Sweet. Visit http://dodgeball.doritos.co.uk from the 1st of May 2009.