Ishrath Nawaz’s creative direction shines in his latest project for Snickers, where he crafts a dynamic ad that captivates audiences through impactful storytelling. Known for his innovative approach and strategic insights, Ishrath Nawaz brings nearly two decades of experience in advertising to this campaign, creating a video that resonates deeply with Snickers' core messaging. The ad showcases Ishrath’s ability to blend humor, narrative depth, and brand identity, making it a standout piece in the competitive world of snack marketing.

An award-winning advertising professional, Ishrath Nawaz has built a reputation for his expertise in both traditional and new media. His experience working across some of the top advertising MNCs and agencies in India has equipped him with a unique skill set that allows him to understand and leverage modern marketing trends. In this Snickers ad, Ishrath demonstrates his ability to translate strategic marketing objectives into a creative execution that is both entertaining and effective.

With a career spanning almost 20 years, Ishrath Nawaz has played a pivotal role in developing impactful campaigns for some of the world’s most recognized brands. From L’Oreal and Unilever to NBA and Siemens, Ishrath has worked across a wide range of industries, building strong brand identities through compelling content. His experience extends beyond India, having worked on campaigns in South East Asia, the Gulf, South Africa, Europe, and North America. This global perspective informs his work on the Snickers campaign, where he draws from his extensive knowledge of cross-cultural marketing to create a video that appeals to a broad audience.

What sets Ishrath Nawaz apart in the advertising world is his keen insight-driven focus. He understands the importance of connecting with the audience on an emotional level, which is evident in the storytelling of this Snickers ad. By weaving humor and relatability into the narrative, he creates a memorable and shareable piece of content that not only entertains but also reinforces the Snickers brand’s well-known tagline, "You’re not you when you’re hungry."

This project is a perfect example of Ishrath Nawaz’s ability to bring a brand’s message to life through visual storytelling. His understanding of both above-the-line and below-the-line marketing allows him to create content that not only reaches a wide audience but also engages them on a deeper level. In the Snickers ad, Ishrath expertly balances creativity with strategy, ensuring that the brand’s core message is delivered effectively while maintaining the light-hearted, playful tone that Snickers is known for.