Avoiders vs. Seekers: A Guide to Customer Segmentation for Marketing Micro SaaS Products

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When it comes to customer segmentation for Micro SaaS, it’s time to forget the textbook demographic charts and personality archetypes. We're playing a different game here—one that’s less about neat categories and more about primal human drives: Avoiders and Seekers. This framework cuts straight to the heart of how people act, giving you an edge in knowing who to target and how to 10x your Micro Saas.

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