James uses his expertise as a former shoplifter to advise retailers on the best layout of their stores, where products should be placed on the shelves, and security features to deter people before an offence is committed.

After starting his recovery in the West Midlands, James continued his journey in Nottinghamshire alongside other offenders who have also successfully completed the scheme and give back to businesses in both counties to remove them from negative influences.

James also speaks with business leaders, retail staff, and security teams to inform them how their actions can deter shoplifters and what behaviour to be aware of to avoid being harmed.