Inside The INEOS Grenadier: Building On The Legacy Of The Land Rover Defender | Forbes

Forbes 2024-11-12

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The INEOS Grenadier is a bold new entry in the off-road vehicle market, designed to capture the spirit of the classic Land Rover Defender while incorporating modern engineering and technology. Conceived by Sir Jim Ratcliffe, chairman of INEOS, the Grenadier was born from a desire to create a no-nonsense, rugged vehicle capable of tackling the toughest terrains. With a starting price of around $76,000, the Grenadier offers a robust package that includes a BMW-sourced 3.0L inline-six turbocharged engine, delivering 282 horsepower and 332 pound-feet of torque. This powertrain, combined with components from renowned manufacturers like ZF and BF Goodrich, ensures that the Grenadier is not only powerful but also reliable and capable of handling extreme conditions.

The Grenadier's design is a nod to the utilitarian aesthetics of its predecessors, featuring a boxy silhouette, high ground clearance, and iconic round headlights. Inside, the vehicle blends old-school charm with modern functionality, eschewing a traditional driver display for a central screen that keeps the driver's view unobstructed. The switchgear, inspired by aircraft cockpits, adds to the vehicle's unique character. Available in multiple trims, including the exclusive 1924 Edition, the Grenadier is built for customization, allowing owners to tailor it to their specific needs, whether for off-road adventures or everyday utility. With its combination of heritage-inspired design and cutting-edge engineering, the INEOS Grenadier is poised to become a favorite among off-road enthusiasts and Defender loyalists alike. Additionally, INEOS's deep involvement in F1 racing as a principal partner to the Mercedes-AMG Petronas Formula One Team underscores the company's commitment to high performance and innovation.

Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/2024/11/11/the-ineos-grenadier-a-bespoke-suv-offers-the-luxury-to-go-anywhere/

For more from Scotty Reiss:
https://agirlsguidetocars.com/

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