Bill Oakley wrote some of the most memorable episodes of The Simpsons. Now he’s an online influencer who is building a brand centered around his love of food.

From his childhood coveting McDonald’s whenever his family would make the long drive to the nearest restaurant, to cramming down fast food in The Simpsons writer’s room on long work days, Bill has always loved eating.

Before posting food content online, Bill Oakley had dozens of people following him on Instagram. Now he has 42,000+. Over on X he has more than 60,000.

“I never worked in a restaurant. I don’t know anything about cooking. I don’t know anything about restaurant sales. I only know what I like to eat, what I’m interested in. And I think a lot of my audience is the same kind of person.”

Watch now to learn about his Steamed Hams Society, writing for The Simpsons, and the future of the television industry.