The LOLCow phenomenon, a term combining “LOL” and “cash cow,” reflects a troubling internet trend where individuals become unknowing sources of mockery for their quirks or vulnerabilities, often spiraling into exploitation. Originating in early trolling culture with figures like Christine Chandler, this concept has found new life on TikTok, spotlighting creators like Jasmine Orlando, aka Shawty Bae, whose viral fame is both celebrated and mocked.

While her engaging content has earned her a devoted following, critics argue much of Shawty Bae's popularity stems from being a “walking meme” rather than genuine admiration. The LOLCow trend, as some explain, crosses the line from lighthearted humor to cruel ridicule, revealing a darker side of digital culture that turns vulnerable creators into targets of relentless online obsession.