Jeff Bezos expressed confidence in the potential of his space venture, Blue Origin, predicting it could surpass Amazon as his most successful business. At The New York Times’ DealBook Summit, Bezos acknowledged Blue Origin's current challenges, describing it as "not a very good business yet," but emphasizing its long-term potential. Blue Origin was founded in 2000 and solely funded by Bezos through Amazon stock sales. The company faces competition from Elon Musk’s SpaceX. Bezos stated the company is close to launching its New Glenn rocket, with ambitions spanning rockets, spacecraft, lunar landers, and space stations.