Violet Witchel and Coco Mocoe are two creators who transformed their followings on TikTok into sustainable subscription businesses on Substack—Violet by sharing exclusive, paywalled recipes and meal plans with her audience, and Coco by launching a video podcast about the creator economy alongside a budding media company. With a potential TikTok ban looming in the U.S., they went live in the Substack app to discuss who the ban will hurt, what the next viral video app might look like, and how Substack is changing the game. We’re sharing a few clips from their conversation in this post.


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