Former world champion Paula Radcliffe says running can be fun and the advent of Super Shoes has only accelerated the growth of marathon in recent years.

“I work with kids trying to get them involved in families into running. I started it in the UK and now I have the first Families on Track event starting in Monaco in February. So it’s really just trying to show that running can be fun and the whole family can do it together. The kids can put their phones down for a little bit and just get into that healthy lifestyle mindset,” said the 50-year-old marathoner, who is embarking on a new role in recent times.

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