Joining Maria Botros in this week’s Tell Me Why podcast episode is Nasser Al Messabi, CEO and Founder of Low Calories, whose company recently underwent a rebrand.
Nasser: Rebranding is part of a company’s development, and part of it’s journey into a new era
I needed a logo, colors and branding that can portray healthy living and cater to healthy people, says Nasser
Nasser: Colors have a greater meaning than their visual appearance, which is why we chose orange for our new logo, to portray health
Most health brands choose the color green to depict health, but I didn’t want to follow their footsteps, explains Nasser

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