This footage showing an influencer dyeing his white cat bright pink has caused outrage with animal lovers accusing him of risking the feline's health for views and likes.

The incident took place in Ufa, Russia, when the influencer, named Ravil Blago, decided to change the appearance of his cat Ceri.

The disturbing video shows the poor white cat being professionally dyed pink at a hair salon.
But many of his 120,000 Instagram followers were far from thrilled at the images and said that it was cruel and dangerous for Ceri.
Video: NewsX