According to CNN, White House officials are soliciting corporate sponsorships for the 2025 Easter Egg Roll. An outside event company called Harbinger solicits contributions for up to $200,000. The unprecedented pitch includes naming rights, logo placements, custom-branded baskets, and a private brunch hosted by the first lady. Ethics experts and former officials from both parties expressed alarm over the corporate branding plans, which appear to conflict with long-standing rules barring public office from being used for private gain. The White House Historical Association will receive the funds.