Steph Curry and Michelle Obama have introduced Plezi Hydration, a no-sugar-added sports drink created by Obama's health-focused brand and endorsed by Steph and Aisha Curry. The hydration market is forecasted to reach $32.6 billion by 2028. Plezi Hydration aims to compete with established brands like Gatorade and Body Armor, offering double the electrolytes and no artificial sweeteners. The brand leverages Obama's nutrition legacy and Curry's athlete approval to make a significant impact.